Remembering Will Daniels: A Visionary Leader in Organic Agriculture and Food Safety

The organic community is mourning the loss of a true champion, Will Daniels, whose passion, integrity, and leadership left an indelible mark on the industry. As a long-serving board member of CCOF, Daniels played a pivotal role in navigating the organization through critical times and cementing its position as the largest organic certifier in the United States.

Honoring a Legacy of Unwavering Commitment to Organic and Food Safety

A Guiding Light Through Challenging Times

Will Daniels' impact on the organic movement and the fresh produce industry cannot be overstated. His unwavering dedication to organic principles and his scientific, yet compassionate, approach to problem-solving made him a respected and influential figure. Daniels' leadership was particularly crucial during the 2006 E. coli outbreak, where he played a pivotal role in navigating Earthbound Farm's survival and resurgence. His ability to navigate complex challenges and his commitment to finding data-driven solutions ensured that Earthbound Farm not only weathered the storm but emerged stronger than ever.

Shaping the Leafy Greens Marketing Agreement

Daniels' influence extended beyond his work at Earthbound Farm. He was instrumental in the development of the Leafy Greens Marketing Agreement (LGMA), which became the industry standard for food safety in the fresh-cut produce sector. Recognizing the need for a comprehensive and data-driven approach to food safety, Daniels helped codify programs that produced tangible results. His vision and leadership transformed the way the industry approached food safety, setting a new standard that has become an integral part of the industry's fabric.

A Mentor and Inspiration to Many

Daniels' impact extended far beyond his professional accomplishments. He was a mentor and an inspiration to countless individuals in the organic and food safety industries. John Foster, a former colleague at Earthbound Farm, recalls Daniels' exceptional leadership qualities, describing him as a "wonderful model" who launched and nurtured the careers of hundreds of people. Daniels' humble and respectful approach to leadership, combined with his unwavering dedication to doing what was right, made him a role model for many.

Leaving a Lasting Legacy

The organic community has lost a true champion in Will Daniels. His contributions to the industry, from his work at Earthbound Farm to his leadership on the CCOF board, have left an indelible mark. Daniels' legacy lives on through the countless individuals he inspired and the positive changes he helped drive in the realms of organic agriculture and food safety. As the industry mourns his passing, it also celebrates the enduring impact of his vision, integrity, and commitment to a more sustainable and responsible food system.